Benefits Of A Salon Within Target Stores Essay - 1542 Words

Introduction The first Target store was opened in 1962 in Roseville Minnesota (Target through the Years, 2016). Since the first store, the company has grown into a major national retailer. Target offers low prices and visually appealing store layouts which not only keep their existing customers but also attract new ones. Target, like many companies, must remain competitive and relevant in comparison to competitors. One of Target’s main competitors is Walmart because they have low prices and a similar store layout. Target’s management team has identified a dilemma as Target does not offer similar services such as a salon, like Walmart. Target management sees an opportunity to gain more customers by adding salon services to their stores that includes hair, manicures/pedicures, facials and makeup application. The purpose of this research is to examine if adding a salon within Target stores will generate revenue and boost beauty department sales. The research will hopefully show that wi th the addition of these services Target will be able to increase its customer base while generating sales as the salons will also utilize products sold in stores to promote its beauty department. This will increase sales within the beauty department while also generating new customers. Opportunity statement The management team at Target wants to prevent a decrease in sales in their beauty department. Target wants to provide their guests with salon care services to increase sales. TargetShow MoreRelatedDesigning An Advertisement Campaign On Beauty Salon1403 Words   |  6 Pagesbeauty salon it would be helpful to increase its market. The name of the Salon is awesome hair and Beauty studio. It is located in Werribee, Vic. I want to increase its customer number. The name of the owner is Priya. She starts this business to gain profit. 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